If you’re not up to speed on the new trend for marketing I highly suggest you read on. QR codes, or quick response codes, are a type of matrix barcode that holds information so that when scanned by a cell phone will send the viewer whatever or wherever you want. What’s so great about this? Simply by placing one of these nifty things on your marketing piece, you are able to communicate with your potential client without having to say anything.
Simply go to a site like QR Stuff and type in the link you want to send your customers to. Of course there’s so many types of links you can send. Whether it’s a calendar event, contact information, YouTube video, etc., there’s so many ways to connect with your potential customers through this small square that it’s important to be creative and not just simply send them to your site.
As a realtor, there are so many great ways to use this new marketing tool to your advantage. I have listed 5 to get you started.
One. Include one on your listing sign outside of a home so that when potential buyers stop by they can scan it to see a virtual tour or video about the home.
Two. On a listing flyer, include a QR code that sends a calendar event for an open house. This way their phone will beep with a reminder that they need to attend this event.
Three. Put on your bus bench advertisement with a link to your contact information. When people are waiting for the bus they can scan it and save your contact information for future use.
Four. Place one on the backside of your business card that links to a YouTube video of what you can offer potential customers.
Five. Put one on a postcard for a just listed/just sold that links to a separate site with all corresponding data. This way you don’t need to put so much information on your marketing piece. Instead, coax them to scan the code and then have marketing statistics and other useful information for potential customers to view on that site.
Although QR codes seem to be almost anywhere these days, it’s still possible for some consumers to not be completely aware of how these work. Always include a small line of copy telling your customers to use a smartphone scanner to scan the QR code.
