It’s very important to create a consistent look throughout all of your collateral pieces, i.e. business cards, letterhead, note cards, web site, etc. The overall look and feel of your company’s identity begins with your logo. Once you have a logo that you feel exemplifies your business in the manner you want, you need to create a set of business collateral that conveys the same creative message. This generally includes letterhead, business cards, thank you cards, envelopes and can grow much larger, depending on the type of business you have. It’s important that you use the same designer to create these beginning pieces, so that all flow together nicely. Then you can build off of these pieces into postcards, flyers, and other forms of marketing.
You want to get to a point in your marketing where people don’t need to see your logo or your name to know it’s you. For example, take a big company like Target. They have been around long enough that after seeing a couple seconds of a commercial you know it’s Target. But you don’t have to be a large company to gain this notoriety. You just need a consistent message.
If you’ve been around for awhile and you just feel like perhaps your clients/customers don’t really know who you are, then maybe it’s time you step back and think about ways you can change your identity and make it more cohesive. If you’d like another opinion, just ask! I’d love to help!
